Sois Toi

"Be You" Pop Up Store

In celebration of Pride 2018, Team Canada opened a ‘Sois Toi/Be You’ pop up store, where fans could customize t-shirts that promote inclusion in exchange for a minimum $10 donation. All proceeds help support You Can Play.

Over $15,000 was raised to help support the Canadian outreach of You Can Play, including workshops, training, and resource development for athletes, coaches, sport administration, teams, and leagues.

Photos taken for Team Canada.

A staff member creates a custom t-shirt at Team Canada’s “Be You“ pop-up shop during Pride Toronto.

A staff member creates a custom t-shirt at Team Canada’s “Be You“ pop-up shop during Pride Toronto.

A staff member takes a photo of the “Be You” sign at Team Canada’s pop up store.

A staff member takes a photo of the “Be You” sign at Team Canada’s pop up store.